Honoring the customer : marketing and selling to the Japanese /

Bibliographic Details
Main Author:	March, Robert M.
Format:	Book
Language:	English
Published:	New York : Wiley, [1991]
Subjects:	Marketing > Japan. Corporations, Foreign > Japan. National characteristics, Japanese.

Description
Physical Description:	xx, 204 pages ; 24 cm.
Bibliography:	Includes bibliographical references (pages 191-195) and index.
ISBN:	0471550736 :