Cover Image

The creative marketer /

Bibliographic Details
Main Author: Majaro, Simon
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1991.
Series:Marketing series (London, England)
Subjects:
Marketing > Management > Psychological aspects > Handbooks, manuals, etc.
Creative ability in business > Handbooks, manuals, etc.
Psychology, Industrial > Handbooks, manuals, etc.
Description
Item Description:"Published in association with the Chartered Institute of Marketing."
Includes index.
Physical Description:178 pages : illustrations ; 24 cm.
ISBN:0750600969