The AMA handbook of marketing for the service industries /

Bibliographic Details
Corporate Author:	American Management Association
Other Authors:	Congram, Carole A., Friedman, Margaret L.
Format:	Book
Language:	English
Published:	New York, NY : American Management Association, [1991]
Subjects:	Service industries > Marketing.

Description
Physical Description:	xix, 588 pages : illustrations ; 27 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	081440104X