Single market Europe : opportunities and challenges for business /
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass Publishers,
1991.
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| Edition: | 1st ed. |
| Series: | Jossey-Bass management series.
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Table of Contents:
- Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge
- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis
- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story - - Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larréché
- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer - - Aligning strategic demands and corporate capabilities / Yves Doz
- Seizing opportunities : the changing role of strategy in European companies / Dominique Héau
- Managing across cultures and national borders / André Laurent
- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead.
- Understanding the European consumer myths and realities / Pierre Valette-Florence
- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis
- Forging a financial and monetary union / Charles Wyplosz
- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra
- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani
- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis.