Making creativity accountable : how successful advertisers manage their television and print /

Bibliographic Details
Main Author:	Harding, Ron
Format:	Book
Language:	English
Published:	New York : Quorum Books, 1991.
Subjects:	Television advertising > United States > Cost control. Advertising layout and typography > Cost control.

Description
Item Description:	Includes index.
Physical Description:	xviii, 186 pages : illustrations ; 25 cm.
ISBN:	0899303374 (lib. bdg. : alk. paper)