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Media research techniques /

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Bibliographic Details
Main Author: Berger, Arthur Asa, 1933-
Format: Book
Language:English
Published: Newbury Park, Calif. : Sage Publications, [1991]
Subjects:
Mass media > Research > Methodology.
Description
Physical Description:vii, 148 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 142-143) and indexes.
ISBN:080394179X
0803941803 (pbk.)