Preserving the press : how daily newspapers mobilized to keep their readers /

Bibliographic Details
Main Author:	Bogart, Leo
Format:	Book
Language:	English
Published:	New York : Columbia University Press, [1991]
Subjects:	Readership surveys > United States. American newspapers > Research. Newspaper reading > Research. Newspaper Readership Project.

Description
Physical Description:	xvi, 327 pages 12 unnumbered pages of plates : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [301]-318) and index.
ISBN:	0231072627