Insights for marketing management /

Bibliographic Details
Other Authors:	Gelb, Gabriel M., 1929- (Compiler), Gelb, Betsy D., 1935- (Compiler)
Format:	Book
Language:	English
Published:	Santa Monica, Calif. : Goodyear Pub. Co., [1977]
Edition:	2d ed.
Subjects:	Marketing > Management.

by Gelb, Gabriel M., 1929-
Published 1974

Book