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Insights for marketing management /

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Bibliographic Details
Other Authors: Gelb, Gabriel M., 1929- (Compiler), Gelb, Betsy D., 1935- (Compiler)
Format: Book
Language:English
Published: Santa Monica, Calif. : Goodyear Pub. Co., [1977]
Edition:2d ed.
Subjects:
Marketing > Management.
Description
Physical Description:viii, 303 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0876204744