rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: effects of retail store environments on consumer perceptions of quality, price and value
  name:
    name part: Baker, Julie
    name part: 1951-
    role:
      role term: creator
  name:
    name part: Parasuraman, A.
    role:
      role term: degree supervisor.
  name:
    name part: Berry, Leonard L.
    role:
      role term: degree committee member.
  name:
    name part: Burnett, John J.
    role:
      role term: degree committee member.
  name:
    name part: Matis, James
    role:
      role term: degree committee member.
  name:
    name part: Texas A & M University
    role:
      role term: degree granting institution.
  type of resource: text
  genre: bibliography
  genre: Academic theses
  origin info:
    place:
      place term: xx
    date issued: 1990
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xii, 189 leaves : illustrations ; 29 cm
  abstract: This study investigated the influence of retail store environments on consumer perceptions, using Zeithaml's (1988) model of quality, price and value. This model suggests that the retail store environment provides informational cues to consumers about product, service and store quality, monetary and nonmonetary price and value. A laboratory experiment was conducted wherein videotapes of a retail card and gift store were shown to small groups of student subjects. Eight videotapes were used that reflected different combinations of high and low image ambient, design and social factors in the store. Multiple environmental characteristics were manipulated within each factor. Each group of subjects watched a video, then completed a self-administered questionnaire. A total of 297 students participated in the experiment. Factorial analyses of variance (ANOVAs) showed that the ambient factor resulted in higher perceptions of product, service and store quality, specific monetary price and nonmonetary price. The interpretation of "higher perceptions" of price (monetary and nonmonetary) in this study was that higher prices would be more palatable in a high image store environment. No effect of the store environment was found on subjects' perceptions of value. In addition, the social factor contributed to higher perceptions of store quality and specific monetary price. The predominance of the ambient factor was thought to be a function of the music manipulation. Eight-treatment ANOVAs were also used to examine the effects of the high/low combinations of the factors. These analyses found that the store environment that was high on all three factors (ambient, design, social) resulted in significantly higher perceptions of product quality, service quality, store quality, specific monetary price and nonmonetary price than did the store environment that was low on all three factors.
  note: by Julie Baker.
  note: Vita.
  note: "Major subject: Marketing."
  note: Ph. D. Texas A & M University 1990
  note: Includes bibliographical references.
  subject:
    topic: Stores, Retail
  subject:
    topic: Consumers
    topic: Attitudes
  subject:
    topic: Marketing research
  subject:
    topic: Consumers
    topic: Attitudes
  subject:
    topic: Marketing research
  subject:
    topic: Stores, Retail
  subject:
    topic: Marketing
  classification: HF5429 .B343x 1991
  classification: 658.8701
  identifier: http://proxy.library.tamu.edu/login
  related item:
    location:
      url: http://proxy.library.tamu.edu/login
  record info:
    record content source: TXA
    record creation date: 910606
    record change date: 20200904152501.0
    record identifier: in00001011279
    language of cataloging:
      language term: eng