Cover Image

Handbook of consumer behavior /

Bibliographic Details
Other Authors: Robertson, Thomas S., Kassarjian, Harold H.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1991]
Subjects:
Consumer behavior.
Motivation research (Marketing)
Description
Physical Description:x, 614 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0133727491