Creating value for customers : designing and implementing a total corporate strategy /

Bibliographic Details
Main Author:	Band, William
Format:	Book
Language:	English
Published:	New York : Wiley, [1991]
Subjects:	Customer services. Consumer satisfaction. Quality assurance.

Description
Physical Description:	xi, 340 pages : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	0471525936 (cloth)