Marketing : an introduction /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary (Gary M.)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1987]
Subjects:	Marketing. Marketing > Management.

Description
Item Description:	"Portions of this book first appeared in Principles of marketing, 3rd edition"--Title page verso.
Physical Description:	xxi, 595 pages : color illustrations ; 27 cm.
Bibliography:	Includes bibliographies and indexes.
ISBN:	0135577454