Marketing strategy : a customer-driven approach /

Bibliographic Details
Main Author:	Schnaars, Steven P.
Format:	Book
Language:	English
Published:	New York : Toronto : New York : Free Press ; Collier Macmillan Canada ; Maxwell Macmillan International, [1991]
Subjects:	Marketing > Management. Strategic planning. Competition.

Description
Physical Description:	xvi, 319 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0029279534