Cover Image

Principles of modern marketing /

Bibliographic Details
Main Author: Husted, Stewart W.
Other Authors: Varble, Dale L., Lowry, James Rolf
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1989]
Subjects:
Marketing.
Description
Physical Description:xxvii, 722 pages : color illustrations ; 28 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0205115756 :