Wright, D. (1991). Bank marketing for the 90's: New ideas from 55 of the best marketers in banking. Wiley.
Chicago Style (17th ed.) CitationWright, Don. Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking. New York: Wiley, 1991.
MLA (9th ed.) CitationWright, Don. Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking. Wiley, 1991.
Warning: These citations may not always be 100% accurate.