The Interface of marketing and strategy /

Marketing : concepts and decision making /
by: Gross, Charles W.
Published: (1987)

Strategic marketing /
by: Cravens, David W.
Published: (1982)

Market intelligence : building strategic insight /
by: Jenster, Per V.
Published: (2009)

Strategic marketing : creating competitive advantage /
by: West, Douglas C.
Published: (2006)

Readings in strategic marketing : analysis, planning, and implementation /
Published: (1988)

Analysis for strategic market decisions /
by: Day, George S.
Published: (1986)

Marketing management perspectives and applications /
Published: (1976)

Marketing your business : a guide to developing a strategic marketing plan /
by: Nykiel, Ronald A.
Published: (2003)

Creating customer value through strategic marketing planning : a management approach /
by: Nijssen, E. J. (Edwin Jacob), 1963-
Published: (2001)

How to prepare a marketing plan /
by: Stapleton, John, 1938-
Published: (1989)

Strategic marketing /
by: Cravens, David W.
Published: (1997)

Decision making in marketing.
Published: (1971)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (1978)

Strategic marketing : an introduction /
by: Proctor, Tony
Published: (2000)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1976)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1979)

Marketing decision making : analytic framework and cases /
Published: (1988)

Experiments on the value of information in simulated marketing environments /
by: Green, Paul E.
Published: (1967)

The entrepreneur's guide to marketing /
by: Everett, Robert F.
Published: (2009)

Marketing engineering : computer-assisted marketing analysis and planning /
by: Lilien, Gary L., 1946-
Published: (2004)

Principles of marketing engineering /
by: Lilien, Gary L., 1946-
Published: (2007)

The marketing decision /
by: O'Dell, William F.
Published: (1968)

Information-driven marketing decisions : development of strategic information systems /
by: Samli, A. Coskun
Published: (1996)

The effective use of market research /
by: Birn, Robin J.
Published: (1999)

Decision theory analysis : useful tool for marketing management /
by: Vatter, Paul A.
Published: (1971)

Cases in marketing management /
by: Bernhardt, Kenneth L., 1944-
Published: (1981)

Marketing decision models /
Published: (1981)

Cases in marketing management /
by: Bernhardt, Kenneth L., 1944-
Published: (1978)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1984)

Cases in strategic marketing /
by: Rosenthal, David W.
Published: (2000)

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits /
by: Clancy, Kevin J., 1942-
Published: (2007)

Marketing: executive and buyer behavior.
by: Howard, John A.
Published: (1963)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (1995)

Applying scientific reasoning to the field of marketing : make better decisions /
by: Grapentine, Terry
Published: (2012)

Building models for marketing decisions /
Published: (2000)

Decision support systems for marketing managers /
by: Little, John D. C.
Published: (1984)