The Interface of marketing and strategy /

Bibliographic Details
Other Authors:	Day, George S., Weitz, Barton A., Wensley, Robin, 1944-
Format:	Book
Language:	English
Published:	Greenwich, Conn. : JAI Press, [1990]
Series:	Strategic management policy and planning ; v. 4.
Subjects:	Marketing > Decision making. Marketing > Management.

Description
Physical Description:	xxi, 453 pages : illustrations
Bibliography:	Includes bibliographical references.
ISBN:	0892328096