Successful catalog marketing : how to plan, create, merchandise and market to sell more products /

Bibliographic Details
Main Author:	Hodgson, Richard S.
Format:	Book
Language:	English
Published:	Chicago : Dartnell Corp., [1991]
Subjects:	Mail-order business > Handbooks, manuals, etc. Commercial catalogs > Handbooks, manuals, etc.

Description
Physical Description:	xx, 407 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0850131774 (pbk.)