Cover Image

Principles of marketing /

Bibliographic Details
Main Author: Palmer, G. Dean (Glenn Dean), 1933-
Other Authors: Stull, William A.
Format: Book
Language:English
Published: Cincinnati, OH : South-Western Pub. Co., [1991]
Edition:2nd ed.
Subjects:
Marketing.
Description
Physical Description:vii, 408 pages : illustrations ; 24 cm. + manual (x, 179 pages : illustrations ; 28 cm.)
ISBN:0538604379
9780538604376