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Developing a winning J.I.T. marketing strategy : the industrial marketer's guide /

Bibliographic Details
Main Author: O'Neal, Charles
Other Authors: Bertrand, Kate
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1991]
Subjects:
Marketing > Management > Handbooks, manuals, etc.
Industrial marketing > Handbooks, manuals, etc.
Just-in-time systems > Handbooks, manuals, etc.
Description
Physical Description:xvi, 224 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0132053039