Cover Image

Cases in marketing research /

Bibliographic Details
Main Author: Schultz, Randall L.
Other Authors: Zaltman, Gerald, Burger, Philip
Format: Book
Language:English
Published: Hinsdale, Ill. : Dryden Press, [1975]
Subjects:
Marketing research.
Database management.
Description
Physical Description:xvii, 270 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:003013966X