APA (7th ed.) Citation

Schultz, R. L., Zaltman, G., & Burger, P. (1975). Cases in marketing research. Dryden Press.

Chicago Style (17th ed.) Citation

Schultz, Randall L., Gerald Zaltman, and Philip Burger. Cases in Marketing Research. Hinsdale, Ill.: Dryden Press, 1975.

MLA (9th ed.) Citation

Schultz, Randall L., et al. Cases in Marketing Research. Dryden Press, 1975.