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Market driven strategy : processes for creating value /

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Bibliographic Details
Main Author: Day, George S.
Format: Book
Language:English
Published: New York : London : Free Press ; Collier Macmillan, [1990]
Subjects:
Marketing > Management.
Strategic planning.
Description
Physical Description:ix, 405 pages : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0029072115 :