Prescription for new product success.

Bibliographic Details
Corporate Author:	Association of National Advertisers
Format:	Book
Language:	English
Published:	New York : Association, 1984. New York : The Association, [1984]
Subjects:	New products.

Description
Item Description:	"A highlight report on the results of a comprehensive survey in which 138 major advertisers participated"--cover.
Physical Description:	33, 13 pages : illustrations ; 28 cm