APA (7th ed.) Citation

Association of National Advertisers. (1984). Prescription for new product success. Association.

Chicago Style (17th ed.) Citation

Association of National Advertisers. Prescription for New Product Success. New York: Association, 1984.

MLA (9th ed.) Citation

Association of National Advertisers. Prescription for New Product Success. Association, 1984.

Warning: These citations may not always be 100% accurate.