Marketing research : measurement and method : a text with cases /

Bibliographic Details
Main Author:	Tull, Donald S.
Other Authors:	Hawkins, Del I.
Format:	Book
Language:	English
Published:	New York : London : Macmillan Pub. Co. ; Collier Macmillan, [1987]
Edition:	4th ed.
Subjects:	Marketing research. Marketing research > Case studies.

Description
Physical Description:	xvi, 845 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	002421910X 0029468108 (international ed.)