Cover Image

Marketing management /

Bibliographic Details
Main Author: Shapiro, Benson P.
Other Authors: Dolan, Robert J., Quelch, John A.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1985-
Series:Irwin series in marketing.
Subjects:
Marketing > Management.
Description
Physical Description:volumes : illustrations ; 25 cm.
Bibliography:Includes bibliographies.
ISBN:0256031533 (v. l)