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Market research and analysis /

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Bibliographic Details
Main Author: Lehmann, Donald R.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1979.
Subjects:
Marketing research.
Marketing research > Problems, exercises, etc.
Description
Physical Description:xiii, 721 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0256021406