Raymond Loewy : pioneer of American industrial design /

Critical essays, with illustrations, of many of the artist's designs.

Bibliographic Details
Uniform Title:	Raymond Loewy.
Corporate Author:	Internationales Design Zentrum Berlin
Other Authors:	Schönberger, Angela, Bayley, Stephen
Format:	Book
Language:	English
Published:	Munich New York, NY, USA : Prestel ; Distributed in the USA and Canada by te Neues Pub., ©1990.
Subjects:	Loewy, Raymond, > 1893-1986 > Exhibitions. Industrial design > United States > Exhibitions. Loewy, Raymond, > 1893-1986. Design > États-Unis > Expositions. Industrial design. United States. Industriële vormgeving. Loewy, Raymond > Exhibitions. Industrial designers > United States > 20th century > Exhibitions. Biography. exhibition catalogs. Exhibition catalogs. Catalogues d'exposition.

Table of Contents:

A Frenchman in New York: Loewy's debut in the United States / Evert Endt
Design and the American dream: Associates of Loewy / Elizabeth Reese
From celebrity to anonymity: The professionalization of American industrial design / Jeffrey L. Meikle
The industrialist as artist: The machine-age in America 1910-1945 / Richard Guy Wilson
Nothing succeeds like success: Raymond Loewy: The thirties and forties / Arthur J. Pulos
Raymond Loewy and the world of tomorrow: New York's World Fair 1939 / Donald J. Bush
Inside, outside: Loewy's interiors and architecture / Angela Schönberger
The American way of life: American design in the fifties / John Heskett
The Studebaker connection: Loewy and thirty years of automobile design / Bruno Sacco
New impulses at Rosenthal: Loewy's designs for Chinaware / Bernd Fritz
Apostle of simplicity: Loewy's book Never Leave Well Enough Alone / Claude Lichtenstein
A new concept in design: Developments in design 1960-1975 / Arthur J. Pulos
A triple start: 1934, 1947, 1969: Loewy London 1934-1990 / Patrick Farrell
The French connection: The Compagnie de l'Esthétique Industrielle / Evert Endt
Logo: Loewy and the logo / Michael Schirner
Loewy reached for the stars: Loewy and NASA / Reyer Kras
Raymond Loewy in the U.S.S.R. / Yuri B. Soloviev
"You must create your own design-style": Industrial design in the Soviet Union since 1945 / Yelena Yamaikina
New trends, new horizons: American design after Loewy: 1975-1989 / Randolph M. N. McAusland
Form made for speed, or progress as propaganda : incentives for styling / François Burkhardt
Public relations or industrial design? : Loewy and his legend / Stephen Bayley.