Selling to a segmented market : the lifestyle approach /

Bibliographic Details
Main Author:	Swenson, Chester A.
Format:	Book
Language:	English
Published:	New York : Quorum Books, [1990]
Subjects:	Market segmentation > United States. Consumers' preferences > United States. Consumer behavior > United States. Lifestyles > United States.

Description
Physical Description:	xix, 177 pages, 8 unnumbered pages of plates : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references (pages [153]-[165]) and index.
ISBN:	089930446X (lib. bdg. : alk. paper)