Cover Image

Brand strategy /

Bibliographic Details
Main Author: Murphy, John M., 1944-
Format: Book
Language:English
Published: New York : Prentice Hall, 1990.
Subjects:
Business names > United States.
Trademarks > United States.
Brand name products > United States.
Description
Item Description:"Published in association with the Institute of Directors."
Physical Description:xii, 186 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (page 181) and index.
ISBN:0130841617