Cover Image

Managing and marketing services in the 1990s /

Bibliographic Details
Other Authors: Teare, Richard, Moutinho, Luiz, Morgan, Neil, 1952-
Format: Book
Language:English
Published: London, England : Cassell Educational Ltd., 1990.
Subjects:
Service industries > Management.
Services (Industrie) > Gestion.
Dienstleistung
Dienstleistungsbetrieb
Dienstleistungssektor
Management
Marketing
Aufsatzsammlung
Dienstensector.
Marketing.
Service industries > Management
Aufsatzsammlung.
Online Access:Table of contents
Managing and marketing services into the 1990s
Description
Physical Description:x, 255 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0304318167
9780304318162