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Marketing research : methodological foundations /

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Bibliographic Details
Main Author: Churchill, Gilbert A.
Format: Book
Language:English
Published: Chicago : Dryden Press, [1991]
Edition:5th ed.
Subjects:
Marketing research.
Description
Physical Description:xxxii, 1070 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0030314720