How to create small-space newspaper advertising that works : the principles of persuasion applied to print : must reading for agencies and advertisers who want to win the battle for readership without spending a ton of money /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Milwaukee, WI, USA (4100 W. River Lane, Milwaukee 53209) :
Unicom Pub. Group,
[1987]
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | 159 pages : illustrations ; 28 cm. |