Audience ratings : radio, television, and cable /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hillsdale, N.J. :
L. Erlbaum Associates,
1988.
|
| Edition: | Rev. ed., including a complete account of peoplemeter developments. |
| Series: | Communication (Hillsdale, N.J.)
|
| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xvii, 381 pages : illustrations ; 24 cm. |
| Bibliography: | Bibliography: pages 363-368. |
| ISBN: | 0805801758 080580174X (pbk.) |