Audience ratings : radio, television, and cable /

Bibliographic Details
Main Author: Beville, Hugh Malcolm
Format: Book
Language:English
Published: Hillsdale, N.J. : L. Erlbaum Associates, 1988.
Edition:Rev. ed., including a complete account of peoplemeter developments.
Series:Communication (Hillsdale, N.J.)
Subjects:
Description
Item Description:Includes index.
Physical Description:xvii, 381 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 363-368.
ISBN:0805801758
080580174X (pbk.)