APA (7th ed.) Citation

Media Research Center, Bozell, L. B., & Baker, B. H. (1990). And that's the way it isn't: A reference guide to media bias. Media Research Center.

Chicago Style (17th ed.) Citation

Media Research Center, L. Brent Bozell, and Brent H. Baker. And That's the Way It Isn't: A Reference Guide to Media Bias. Alexandria, VA.: Media Research Center, 1990.

MLA (9th ed.) Citation

Media Research Center, et al. And That's the Way It Isn't: A Reference Guide to Media Bias. Media Research Center, 1990.