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Consumer behavior and marketing action /

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Bibliographic Details
Main Author: Assael, Henry
Format: Book
Language:English
Published: Boston, Mass. : Kent Pub. Co., [1987]
Edition:3rd ed.
Subjects:
Consumer behavior.
Motivation research (Marketing)
Description
Physical Description:xix, 700 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0534075304 :