Bingham, F. G., & Raffield, B. T. (1990). Business to business marketing management. Irwin.
Chicago Style (17th ed.) CitationBingham, Frank G., and Barney T. Raffield. Business to Business Marketing Management. Homewood, IL: Irwin, 1990.
MLA (9th ed.) CitationBingham, Frank G., and Barney T. Raffield. Business to Business Marketing Management. Irwin, 1990.
Warning: These citations may not always be 100% accurate.