The marketing challenge of 1992 /

Bibliographic Details
Main Author:	Quelch, John A.
Other Authors:	Buzzell, Robert D. (Robert Dow), 1933-, Salama, Eric
Format:	Book
Language:	English
Published:	Reading, Mass. : Addison-Wesley Pub. Co., [1990]
Subjects:	Marketing > European Economic Community countries > Case studies. Europe > Economic integration. Corporations, Foreign > European Economic Community countries.

Description
Physical Description:	ix, 390 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0201515628