Cover Image

Marketing research in a marketing environment /

Bibliographic Details
Main Author: Dillon, William R.
Other Authors: Madden, Thomas J., Firtle, Neil H.
Format: Book
Language:English
Published: Homewood, IL : Irwin, [1990]
Edition:2nd ed.
Subjects:
Marketing research.
Description
Physical Description:xxiv, 853 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0256079773