rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social marketing
    sub title: strategies for changing public behavior
  name:
    name part: Kotler, Philip.
    role:
      role term: creator
  name:
    name part: Roberto, Ned.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 1989
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xii, 401 pages : illustrations ; 25 cm.
  note: Philip Kotler, Eduardo L. Roberto.
  note: Includes bibliographical references (pages 371-389) and index.
  subject:
    topic: Social marketing
  subject:
    topic: Behavior modification
  classification: HF5415.122 .K68 1989
  classification: 658.8
  identifier: 0029184614 :
  identifier: 89045735
  record info:
    record content source: DLC
    record creation date: 891115
    record change date: 20150924125753.0
    record identifier: in00000917178