Cover Image

Social marketing : strategies for changing public behavior /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Roberto, Ned
Format: Book
Language:English
Published: New York : London : Free Press ; Collier Macmillan, [1989]
Subjects:
Social marketing.
Behavior modification.
Description
Physical Description:xii, 401 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 371-389) and index.
ISBN:0029184614 :