Strategic advertising : a practitioner's handbook /

Bibliographic Details
Main Author:	Corstjens, Judy
Format:	Book
Language:	English
Published:	New York : Nichols Pub., [1990]
Subjects:	Advertising > United States. Strategic planning. Advertising > Research > United States.

Description
Physical Description:	ix, 216 pages : illustrations
ISBN:	0893973629 :