Marketing : meeting the challenges of the 1990's : proceedings of the Annual Meeting of the Southern Marketing Association, New Orleans, Louisiana, November 3-7, 1987 /
| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[Tallahassee, Florida] :
Southern Marketing Association in Co-sponsorship with Florida State University,
[1987]
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| Subjects: |
| Item Description: | At head of title : SMA, Southern Marketing Association 1987 proceedings. |
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| Physical Description: | [xii], 366 pages : illustrations, map, charts ; 28 cm. |
| Bibliography: | Includes bibliographical references and index. |