APA (7th ed.) Citation

Southern Marketing Association, Florida State University, Cronin, J. J., & Stith, M. T. (1987). Marketing : meeting the challenges of the 1990's: Proceedings of the Annual Meeting of the Southern Marketing Association, New Orleans, Louisiana, November 3-7, 1987. Southern Marketing Association in Co-sponsorship with Florida State University.

Chicago Style (17th ed.) Citation

Southern Marketing Association, Florida State University, J. Joseph Cronin, and Melvin T. Stith. Marketing : Meeting the Challenges of the 1990's: Proceedings of the Annual Meeting of the Southern Marketing Association, New Orleans, Louisiana, November 3-7, 1987. [Tallahassee, Florida]: Southern Marketing Association in Co-sponsorship with Florida State University, 1987.

MLA (9th ed.) Citation

Southern Marketing Association, et al. Marketing : Meeting the Challenges of the 1990's: Proceedings of the Annual Meeting of the Southern Marketing Association, New Orleans, Louisiana, November 3-7, 1987. Southern Marketing Association in Co-sponsorship with Florida State University, 1987.