Using research in public relations : applications to program management /

Bibliographic Details
Main Author:	Broom, Glen M.
Other Authors:	Dozier, David M.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1990]
Subjects:	Public relations > Research > Methodology. Market surveys.

Description
Physical Description:	xviii, 414 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.