Cover Image

Marketing management : text and cases /

Bibliographic Details
Main Author: Bonoma, Thomas V.
Other Authors: Kosnik, Thomas J.
Format: Book
Language:English
Published: Homewood, IL : Irwin, [1990]
Subjects:
Marketing > United States > Management > Case studies.
Description
Item Description:Includes index.
Physical Description:xiii, 930 pages : illustrations ; 27 cm.
ISBN:0256079927