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Fundamentals of consumer behavior /

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Bibliographic Details
Main Author: Mellott, Douglas W., 1934-
Format: Book
Language:English
Published: New York : Macmillan, [1984]
Subjects:
Consumer behavior.
Description
Item Description:Includes bibliographical references and indexes.
Physical Description:xviii, 828 pages : illustrations ; 25 cm.
ISBN:0023802804