APA (7th ed.) Citation

Mellott, D. W. (1984). Fundamentals of consumer behavior. Macmillan.

Chicago Style (17th ed.) Citation

Mellott, Douglas W. Fundamentals of Consumer Behavior. New York: Macmillan, 1984.

MLA (9th ed.) Citation

Mellott, Douglas W. Fundamentals of Consumer Behavior. Macmillan, 1984.